With 17+ years in digital marketing, including experience at Google, I’ve dedicated my career to helping brands integrate new technologies. Today my main focus is Bite, the AI-powered food transparency app I founded to help people instantly understand what’s really inside the products they buy. Bite cuts through confusing labels and marketing claims, giving users clear, personalised insights so they can make healthier choices with confidence.

Alongside Bite, I run GetFoundLab, where we build AI-driven marketing solutions for global brands and startups, and I share practical AI guidance on my YouTube channel, HowToAIGirl. These experiences all feed into Bite’s mission.