Florije

Türkiye
Kadikoy
2020
1-10 employees

E-commerce
Newborn layette sets (organic & cotton options), Hand-embroidered baby clothing, Personalized baby pillows & decorative textiles, Baby accessories (bibs, pacifier clips, toys), Hand-knitted pieces (cardigans, bodysuits, sets)

Our brand Florije was born from the idea of blending heritage craftsmanship with modern design. Inspired by traditional hand embroidery and tailoring, we create personalised baby clothing and accessories that celebrate life’s first moments with meaning and elegance. Every piece is crafted with care, combining timeless artistry with the comfort and quality today’s families value most.

company contact details

+905453404787

fundaraka@gmail.com

19 Mayis Mh. Mercan Sk. No:12 STFA Bloklar B8 D:30 K:7 Istanbul TR

meet the founder

Funda Raka Çalışkan

I hold a Philosophy degree from Boğaziçi University. My professional career began as a Product Manager at Esse, a leading kitchenware brand in Turkey. In 2010–2011, I joined Rocket Internet, where I gained valuable experience in the rapidly evolving e-commerce industry. I continued in the sector at Doğan Online between 2011–2012, and subsequently at n11.com from 2013–2017, serving as a Category Manager. Throughout this period, I developed strong expertise in category management, product development, and e-commerce operations.

Beyond my corporate career, I carried a long-standing vision: to merge my professional knowledge with my family heritage. My mother, a skilled tailor, instilled in me