DIRECTORY

Mind The Mod

Mind the Mod is a design-led dog fashion brand inspired by the bold spirit of 1960s British Mod culture. Every piece is crafted with meticulous attention to detail, combining timeless tailoring with a futuristic twist.

Using only premium materials such as genuine wool fabrics and the finest Buttero leather, our products are made to last — both in style and durability. We believe in creating accessories and apparel that not only elevate your dog’s wardrobe but also become a statement of modern elegance.

Produced in limited numbers through boutique craftsmanship, each item reflects our philosophy of quality over quantity. With vibrant yet refined aesthetics, Mind the Mod brings together heritage and innovation to offer a collection that feels distinct, stylish, and built for the long run.

company contact details

meet the founder

Deniz Yenihayat

I am a creative writer and strategist with 18 years of experience in advertising, working with leading brands across diverse industries and collaborating with agencies and cultural institutions. My journey blends storytelling, creative direction, and brand development with a strong passion for innovation.

Beyond my professional career, I write science-fiction short stories and explore new storytelling possibilities through XR technologies, where narrative meets imagination.

As the founder of Mind the Mod, a design-led dog fashion brand inspired by 1960s British Mod culture, I bring my creative vision into the world of product design — merging heritage, futurism, and craftsmanship.