DIRECTORY

Mind The User

Mind the User is an award-winning service design studio based in London, UK, dedicated to aligning our clients’ products with their users. We specialise in UX research and marketing strategy. Our clients include Expedia and Hotels.com, Monterosa, Indaba Yoga, Knox Capital, Migros, Turkish Airlines, and Air Berlin.

Digital Growth: We leverage cutting-edge technologies and data-driven insights to drive digital growth. By optimizing digital touchpoints and enhancing user engagement, we help businesses expand their digital footprint and achieve sustainable growth.

Strategic Expansion: Our strategic expansion services involve comprehensive market analysis and competitive research to craft bespoke strategies for market entry, product launches, and geographical expansion. We ensure that our client’s expansion plans are both ambitious and achievable.

Cost-Efficient Targeting: Our cost-efficient targeting strategies utilize advanced segmentation and personalized messaging to reach the most relevant audiences. We maximise ROI by ensuring marketing budgets are spent wisely, reaching those with the highest propensity to convert.

Innovative Diversification of Business Models: We assist clients in exploring and implementing innovative business models to open new revenue streams and reduce market dependence. Our services include market analysis and pilot programs to ensure new models are viable and aligned with long-term objectives.

Dynamic Marketing Channels: We design and implement dynamic marketing strategies across digital, social, and traditional channels, tailored to each client’s needs. Our holistic approach ensures consistent brand messaging and maximises engagement across the customer journey.

company contact details

meet the founder

Sevcan Akbayrak

Startup consultant specialising in digital growth, strategic expansion, cost-efficient targeting, innovative diversification of business models, and building dynamic marketing channels for over 15 years. With a track record of successfully establishing 5 startups, I have collaborated with over 10 companies across wellness, education, FMCG, construction, e-commerce, and various industries, turning minor adjustments into significant business accelerators.

I also provide digitally-focused, tailored classes, and short courses designed for organisations. I simplify complexities, share industry examples, and guide students in discovering the joy of effective online strategies.